The 21st century is one of the most inspirational and innovative time periods for the fashion industry. Due to the major presence of media and the internet i.e. the digital presence, fashion trends have the ability to reach individuals of one corner of the world to another in a matter of seconds, therefore fashion trends are now bigger and better than ever before. Designers, models and other individuals involved on the insides of the fashion industry now have a larger pressure on them to create masterpieces that will generally fit the needs of a majority of people. However, there are unique designers that look to attract audiences by creating pieces that are different or targets minorities of population based on colour and size. The fashion world you see today is one of the most inclusive industries in the world.
It is possible for any individual or community to create their own styles with the help of social media. For example, the Korean designers had a huge jump in popularity when it’s presence on social media got bigger. By its representation by TV shows, celebrities such as actors, actresses and artists, the want for this style grew and gradually reached global dominance.
A signature item such as the Korean fashion dress is unique due to their ability of striking a balance between fashionable and personalised. This is a perfect combination as it allows any individual in any part of the world to wear it and for it to fit in with their surroundings and environment.
One of the easiest ways of keeping up to date on the latest fashion trends is to keep an eye out on the runways. With the on-going season for Fashion week, it is easy for us to be able to identify and predict which runway items and which clothing lines are most likely going to be the most popular and which ones will become a trend. Along with the runways, the second best way is to read all the best fashion publications. These are good because most often the publications have interviews with the designers giving us insights on inspiration which plays a huge roll on what people will like and dislike.
In addition to those above, you can also keep up and follow the latest trends by being active on social media sites and by being updated on with retailers. Depending on whether you are a high-end fashion trend follower or a more affordable fashion trend follower, window shopping is the best way to see the shared trend amongst retailers; it also has the added value of being therapeutic.
Fashion and its trends will continue growing and changing rapidly and as time goes, it will get harder for us to follow them but will definitely be enjoyable, more daring and adventurous.